Project: Benotek Engineering – Website Development and Marketing Team Training
Client: Benotek Engineering Limited
Service: Website Redesign and Team Capacity Development
Overview
Benotek Engineering is a multidisciplinary engineering and project management company with operations across three countries. The company provides industrial automation, electrical systems integration, and power infrastructure solutions in partnership with leading global brands, including Schneider and Gutor.
Benotek required a complete redesign of its corporate website to communicate its scope of services better, demonstrate credibility across multiple sectors, and improve internal capacity for ongoing digital marketing and content management. The project also included a tailored training and coaching program for the marketing team to strengthen their digital communication and visibility strategy.
Objectives
• Redesign the company website to reflect Benotek’s scale, professionalism, and technical expertise.
• Build a secure, mobile-responsive platform with intuitive navigation and lead-generation features.
• Enhance SEO visibility and ensure the structure supports future content expansion.
• Integrate key functionalities such as contact forms, WhatsApp chat, downloadable brochures, and a blog system for industry insights.
• Train the internal marketing team on effective content management, brand storytelling, and B2B digital engagement.
Solution
The project was executed in two major parts: website redesign and marketing team accelerator.
1. Website Design & Development
Benotek’s new website was built with a strategic layout that emphasizes trust, capability, and accessibility.
• User Experience: Clear navigation and structured service categories for easier access to product and solution pages.
• Visual Design: A professional, modern interface that balances technical precision with strong brand identity.
• Conversion Strategy: Integrated calls to action, contact forms, and WhatsApp chat for immediate engagement.
• SEO Foundation: Optimized meta titles, headers, and on-page content for improved search ranking.
• Resources: Added product brochures and case study sections to strengthen credibility and client confidence.
• Blog & Insights Setup: Created a content hub for industry news and authority-building articles.
• Security & Responsiveness: Implemented SSL, caching, and full mobile optimization.
2. Marketing Team Growth Accelerator
Following the site launch, Benotek’s marketing team participated in a custom 1-day workshop program focused on content creation, B2B engagement, and digital authority.
•Activity 1 – Market Positioning: Defined Benotek’s niche, clarified value propositions, and aligned messaging with industry segments.
• Activity 2 – Connection & Authority: Guided the team on storytelling, brand-led content, and LinkedIn engagement for visibility.
• Avtivity 3 – Offer Creation & Systems: Developed conversion-focused service offers and a repeatable content system for LinkedIn, blog, and social media platforms.
• Bonus: Final review and strategy session with improvement recommendations.
Results
The project resulted in a polished, SEO-ready, and conversion-driven website that now serves as the company’s official digital hub. It also empowered Benotek’s marketing team to manage updates internally and confidently create consistent, high-impact content across multiple channels.
The site successfully elevated Benotek’s online presence, providing a unified platform that highlights their technical strength, industry partnerships, and engineering excellence.
Key Takeaways
• A well-structured corporate website enhances visibility and reinforces brand authority in the B2B sector.
• Combining website design with internal training ensures long-term sustainability and content consistency.
• Technical precision and storytelling together can significantly improve client engagement and digital reputation.
Visuals
• Homepage and Service Pages
• Project Showcase Pages
• Contact and Partnership Sections
• Blog and Insights Layout
• Mobile Responsiveness Preview
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