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    2 Key Reasons You Would Want to Pay Attention to the 6 stages of the Customer’s Journey

    • November 24, 2020
    • 0 comments
    • by Euphemia
    The 6 stages of the Customer's Journey

    Introduction to The 6 Stages of the Customer’s Journey Today, I am sharing with you the required 6 stages of a customer’s journey you need to pay attention to. Apparently, the customer’s journey is also referred to as the buyer’s journey. Before we discuss the stages of the customer’s journey, First, let’s talk about the […]

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I'm Euphemia, founder of Gibcee. I help founders and growing businesses build a stronger online presence through strategic websites, practical tools, and clear messaging that supports business growth. Learn More

 
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I can probably figure it out myself. But here's t I can probably figure it out myself. But here's the question I always come back to: how much time will you spend learning something someone else has already figured out? Every business owner pays one way or another. Sometimes with money. Sometimes with time. Neither is wrong. But pretending there's no cost at all is usually the most expensive option. That's one of the reasons I turned what I know into practical digital resources. Not because everyone needs to hire me, quite the opposite. Some people don't need a done-for-you service. They just need a clearer roadmap. That's exactly who the Gibcee Leads & Sales Blueprint was built for. If it saves you months of unnecessary trial and error, it's done its job. So I'm curious, which one do you think holds most business owners back? Time, clarity, confidence, or consistency? Share your thoughts 💭 WebsiteStrategy BusinessGrowth CustomerJourney DigitalProducts Entrepreneurship
More leads don't always mean more sales. Imagine More leads don't always mean more sales. Imagine pouring water into a bucket with holes. Would adding more water fix it? Probably not. You'd fix the holes first. Yet that's exactly what many businesses do. When enquiries slow down, the first thought is usually "I need more leads." Sometimes that's true. But often, the real issue isn't getting more people to notice your business. It's what happens after they do. People visit your website. They follow your page. They send an enquiry. Then, nothing. Not because your business isn't good. Often it's because the journey isn't clear. People aren't sure what to do next, or they lose confidence somewhere along the way. That's one of the reasons I created the Gibcee Leads & Sales Blueprint. Not to help you chase more leads, but to help you find the gaps that stop existing interest from becoming real enquiries and customers. If you've ever felt like people show interest but rarely take the next step, comment JOURNEY. I'll send you the table of contents so you can see exactly what's inside. #WebsiteStrategy #BusinessGrowth #CustomerJourney #DigitalProducts #Entrepreneurship
Notes from discovery calls sharpened how I work. Notes from discovery calls sharpened how I work. Over the years I've had conversations with founders across different industries. Different businesses, same questions. ➡️ How do I get more enquiries? ➡️ Why isn't my website bringing in customers? ➡️ Where do I even start? After every call, I'd jot down notes. Not just about the business, but the patterns I kept seeing. The questions people asked. The mistakes that kept repeating. The frameworks that helped things click. One day I looked back through those notes and realised they weren't random anymore. They'd become a process, a practical way to help business owners stop guessing and start making better decisions about their online presence. That's what eventually led me to create one of my digital resources. Here's what I've learned: some of the best business ideas don't start with "what can I sell?" They start with paying attention to the problems you keep solving, and asking "how can I make this easier for more people?" Have you ever solved the same problem so many times it became second nature? What was it? Tell me below. #SmallBusinessGrowth #WebsiteStrategy #BusinessGrowth #CustomerJourney
One question quietly changed the way I think about One question quietly changed the way I think about marketing. For a long time, I believed growth came from doing more. More content, more platforms, more ads. Most business owners I talk to are exhausted chasing the same thing. But the businesses growing steadily weren't the loudest. They weren't chasing every trend. They were doing fewer things, in the right order, consistently. That changed the question I ask on every project. Not "which channel should we use," but "what happens after someone discovers your business?" Did the website build trust? Was the message clear? Did visitors know what to do next? Good marketing isn't about doing everything. It's making sure every step naturally leads to the next one. Complete this sentence: "My business would grow faster if I became more consistent with..." One sentence. I'll be reading every single one, and some answers will shape what I share next week. #SmallBusinessTips #MarketingTips #BusinessGrowth #WebsiteDesign #DigitalMarketing
A beautiful website doesn't always mean a website A beautiful website doesn't always mean a website that delivers results. I've seen this happen many times over the years, especially with B2B businesses. A client sends their company profile, branding assets, and service details. I design the website, we launch it, and for a long time I genuinely thought that was the job done. But something was still missing. Now, the first question I ask on every discovery call isn't about colours or pages. It's this: "What do you want your website to achieve?" I remember asking a client that while reviewing their existing website. There was a long pause before they smiled and said, "I've never actually thought about that." That moment completely changed the way I work. Before we think about design or layouts, we need to understand the purpose. What do you want visitors to do? What should they feel? What business result is this website actually supporting? A good website takes someone from "I've just found this business." to "This is exactly who I want to work with." A beautiful website without direction is like opening a shop without showing customers where the entrance is. I'd love to hear your answer. Finish this sentence in the comments: "I want my website to help my business..." One sentence is enough.
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